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Itim was established in 1985 by Bob Waisfisz, supported by one of the pioneers in the field of culture and management, Prof. Dr. Geert Hofstede, as a commercial spin-off of Hofstede's research institute IRIC.

In 2006 itim was taken over by Gigi de Groot, with the organizational culture part separated to itim focus. In 2011 itim and itim focus were both purchased by the Finnish software company FeedbackDialog.

What sets us apart from other service providers in the field of culture is that we enable our clients to go beyond cultural awareness. We assist our clients in making culture tangible and therefore usable from a management perspective. We are the recommended commercial partner of Prof. Hofstede and have used his work as the basis of our work.

Our mission is to enable our clients to use culture as a strategic asset. As more people work in other countries, as more companies operate in the service industry, the impact of culture becomes only larger. Our niche expertise and our sophisticated range of services and products will enable our clients to transform culture from a hindering factor into an enabling factor.

We have local representatives in 32 countries around the world. All our representatives have personally experienced the impact of culture on working life, as expatriate, as a manager or as CEO.


Salvador Apud

David A. Davis

David M. Davis


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